Websites for local trades
I build websites that get local trades more calls.
Someone looking for a plumber right now is standing in a wet kitchen holding a phone. They decide in about ten seconds. If your site is slow or hard to use, they call the next name on the list instead.
Imagine your business with a website like this.
Tell me your trade and I'll reply with what I'd change and what it would cost. No call required, no obligation.
Recent builds
Things I've actually built.
I wasn't paid for either of these. Both are real and both are live — you can go and use them right now.
-
Dental clinic, São Paulo
AE Odonto
A full rebuild. Seven specialists, ten specialities, one clinic in Alphaville — and one job: make a nervous first-time patient feel safe enough to book.
WhatsApp is the first button on the page, because that is how people actually make contact here.
Visit aeodonto.com -
Business dashboard for architects
Capim Menta
Clients, projects, suppliers and finances in one place, with proposals and pricing simulations built in.
Built with them rather than for them — the whole practice in one place, shaped around how they already work.
Thirty seconds
Four questions about your own site.
Open it on your phone and answer honestly. I ask every business these four before I quote anything.
-
Can a customer call you in one tap?
Not a number they have to select and copy. A button that dials.
-
Does it load in under two seconds on mobile data?
Half of people leave a page that takes longer than three.
-
Does it look right on a phone, not just a laptop?
Most of your customers will never see it on anything else.
-
Can someone request a quote in a few seconds?
A contact form with nine fields is a form nobody finishes.
Then your site is doing its job, and you probably don't need me. I'd rather tell you that than sell you something.
One no is one reason a customer picked someone else. That's the cheapest thing on this page to fix.
Every no there is work walking to a competitor. This is exactly what I fix, and it isn't a big job.
Your website is costing you customers every week. The good news is that this is a straightforward rebuild, not a rescue.
Example redesign
The same business, twice.
Joe's Plumbing is not a real company. It is an example of an old site — scroll and watch what changes.
Example — not a real business
-
This is the site they have now
Text sized for a desktop from 2011. The phone number is down at the bottom as plain text. Nine seconds in, they're gone.
-
Same business, rebuilt
One clear thing to do. The number becomes a button the size of a thumb, above the fold, on every screen.
-
That's the job booked
One tap, the phone rings, Joe answers. Nothing clever happened here — the site just stopped getting in the way.
What changed, in plain terms
- BeforeNine seconds to load AfterUp before they can look away
- BeforePhone number buried as text AfterOne tap and it's ringing
- BeforePinch and zoom to read anything AfterBuilt for a phone first
- BeforeA contact form nobody finishes AfterA quote request in three fields
Why this gets you more calls
Fast, obvious, and built around the phone call.
There's no trick to it. Most trades sites lose people for the same four reasons, and fixing those four is most of the work.
It loads before they lose interest
100 out of 100 on Google's own mobile speed test.
That is this page, measured on a deliberately slow mobile connection: something on screen in about a second, nothing blocking, nothing jumping around while it loads. Yours would be built the same way.
What it costs
Most projects start from $1,000.
That covers a five to six section website — written, built, tested on a phone and launched, with one round of changes. Anything with logins, accounts or live data behind it is a different kind of job and gets quoted on its own. Either way, after a couple of emails you get a fixed price before any work begins.
Optional after launch: hosting, updates and backups for $40 a month. The site is yours whether you take it or not.
How I work
- Built for phones first Because that's where your customers are.
- No monthly lock-in The care plan is optional. Nothing switches off if you don't take it.
- You own it The domain, the site, the content. All yours, in your name.
- Fixed price up front Agreed before I start. It doesn't move unless you change the job.
- I reply Same day on weekdays. You'll deal with me, not a support queue.
Three questions I always get
How long does it take?
Usually one to two weeks from the point I have your photos and details. The slow part is almost always waiting on content, so if you have photos of your work ready, it's quicker.
Can you just fix my current site?
Sometimes. If it's on a platform I can work with and the bones are sound, improving it is cheaper than starting again, and I'll tell you if that's the case. If it's a template from 2014, rebuilding is usually less work than repairing.
Do I need hosting? What about the domain?
You need both, and they cost about as much as a coffee a month. You pay for them directly so the accounts are in your name, and I set everything up and hand you the logins.
Next step
Tell me your trade and where you are.
That's genuinely all I need to reply with something useful — what I'd change about your current site, and roughly what it would cost.
Or email me directly — work.pimenta127@gmail.com
If you'd rather not talk to anyone yet, that's fine — send one line and I'll send one back.